After what felt like a whirlwind of intense change and uncertainty in EU legislation, it feels like the dust is finally starting to settle. While the introduction of brand-new rules has slowed down a little, the implementation requirements for 2026 are still very much in focus.

The EU’s Green Claims Directive, adopted in early 2024, ensures businesses’ environmental claims are precise and transparent. Aimed at curbing greenwashing, it mandates scientific proof for labels like “eco-friendly,” protecting consumers and demanding corporate accountability.