Balancing Purpose and Growth: Capsule’s B Corp Journey
Capsule is a specialist insurance broker supporting high-growth businesses with tailored cover that helps them scale with confidence.
From the very beginning, Capsule has been guided by a belief that business can and should be a force for good. They reward purpose-driven clients with ESG-linked benefits, and lead by example as a Living Wage Employer and active member of the UK B Corp community.
Capsule’s commitment to integrity, fairness, and sustainability runs through everything they do.
KEY INFO
Services: B Corp Certification, Recertification
Industry: Insurance Tech
Company Size & Location: SME, England
The Challenge
When Capsule first approached us in 2021, they were a small but ambitious team of fewer than ten people, eager to embed B Corp principles into their company from day one. They wanted to set a foundation that would help them grow responsibly, with purpose built into every part of their business.
Fast forward three years, and Capsule had expanded into a thriving company of more than 60 employees, with a growing portfolio and impact. As they prepared for their B Corp recertification in 2024, the challenge was to ensure that their sustainability efforts, governance, and people practices had evolved alongside their growth, and to evidence that purpose remained firmly at their core.
Our Approach
First Certification (2021)
We’ve had the privilege of supporting Capsule from the very beginning, guiding them through their first B Corp certification in 2021. We helped them navigate the B Impact Assessment, gather data, and review policies to capture the positive practices already embedded in the business, building a strong foundation for purposeful growth.
Recertification (2024)
By the time of their recertification, Capsule had grown substantially, and so had the scope of the work. Drawing on our expertise in B Corp standards and verification, we provided end-to-end support, breaking down the assessment for internal teams, identifying improvement opportunities, updating BIA responses, conducting Scope 1 and 2 emissions calculations, and strengthening policies and processes.
When Capsule’s headcount exceeded 50 during verification, moving them into a new B Corp category, we guided them through the additional requirements and ensured their growth and impact were fully reflected in the final assessment.
You can read Capsule’s Impact report here.
The Impact
Capsule’s first B Corp certification in 2021 saw them achieve a strong score of 87.5. In 2024, their recertification score rose to 101.7, surpassing the 100-point mark, an incredible milestone that reflects their continued dedication to doing business the right way.
Through our partnership, we helped Capsule:
Navigate both certification stages with confidence, drawing on Adelie’s deep expertise in B Corp standards and verification.
Streamline and simplify the B Corp process, turning complex requirements into a clear, structured plan.
Strengthen internal policies and documentation to reflect their growing operations and people-first culture.
Measure and report their greenhouse gas emissions (Scope 1 and 2) for the first time, adding rigour to their environmental performance.
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